Fitness / Connected systemsConceptual illustration
More coaching.
Less admin.
Members book and track.
Trainers approve the plan.
Coach-reviewed plans
AI drafts. Your trainer decides.
THE MEMBER JOURNEY
BookTrain & trackRenew
Selected projectVelvet & Co
1.1-second storefront
An editorial storefront with a bilingual AI concierge and a clearer journey from discovery to checkout.
- Industry
- E-COMMERCE
- Project
- WEBSITE
- Build time
- 18 days
E-commerce / Connected systemsConceptual illustration
A storefront
with good taste.
Editorial product pages.
A concierge that knows the details.
Your AI concierge
Sizing · Pairing · Gifting
Hindi + English01 / THE STARTING POINT
The challenge.
Beautiful products trapped in a 4.2-second theme store converting at 0.9%. Mobile bounced, sizing questions flooded support, and checkout felt generic — nothing like the premium price tag.
What needed to change
- Make the premium product experience work on mobile
- Answer sizing, pairing and gifting questions
- Keep the path from product discovery to checkout clear
An 18-day editorial rebuild on Next.js: cinematic product pages, sub-second loads on 4G, one-click checkout, Hindi + English support, and an AI concierge ("style me for Diwali under ₹8k") that answers sizing, pairing and gifting questions and routes straight to checkout.
What we delivered
- Editorial storefront
- AI concierge
- Checkout experience
- Bilingual support
03 / THE OUTCOME
The results.
The project outcomes for Velvet & Co, following a 18 days build around their team’s needs.
- Conversion rate (0.9% → 3.1%)
- 3.4×
- LCP on 4G mobile
- 1.1s
- Support tickets in 60 days
- −41%
QUICK ANSWERS
Project questions.
How did Velvet & Co lift conversion from 0.9% to 3.1%?
An 18-day editorial rebuild on Next.js: cinematic product pages, sub-second loads on 4G, one-click checkout, Hindi + English support, and an AI concierge ("style me for Diwali under ₹8k") that answers sizing, pairing and gifting questions and routes straight to checkout.
What results did Velvet & Co get?
Conversion rate (0.9% → 3.1%): 3.4×; LCP on 4G mobile: 1.1s; Support tickets in 60 days: −41%.
How long did the Velvet & Co project take?
The build took 18 days and went live in Jun 2026 for Velvet & Co in Delhi. It used Zykken’s Website Design & Development service, scoped and custom-quoted for the project.
THE CLIENT PERSPECTIVE
In their words.
Clients say 'wow' before we pitch now. The site loads instantly, the product pages feel like an editorial shoot, and the AI concierge handles sizing better than our old FAQ ever did. It feels like a ₹40L brand — for a fraction of that.
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intelligent things.
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